Digital Campaigns in the Music Industry for Production and Recording

     Twitter, Facebook, and YouTube are three social media platforms that can be used to optimize your digital campaign. Whether your objectives are to create awareness of your brand, drive traffic to your website, or create a demand for your products or services you can use these social media to make it happen.

     With Twitter the first thing to do to make the most of this platform would be to follow as many potential clients as you can and have them follow you.  The second thing is that you should Tweet purposefully. Tweet relevant information, for instance you should tweet when you’re working on a project or get new gear or software. This let’s your followers know that you’re busy and progressing. Finally, since you have to keep it brief you should use Twitter to let people know about your other social media activity.

     Facebook is similar in that you need to get as many people to “like” your page as possible. Perhaps, one way you can initially get people to your page is that you could friend/link it from a personal page that you already have. Next, posting regularly will increase your visibility. A third thing you can do is to purchase Facebook ads. Effective advertising is always desirable but you may want to wait until you have a modest advertising budget. You should also post links to your facebook page everywhere that you can; your website, your other social media, etc…

     YouTube is a wonderful tool for marketing in production and recording. Posting a video with a still of your brand’s logo along with music you’ve done at your studio is a great way to create demand for your services. A second way would be to post video of recording sessions with the artists that you’re working with. Potential clients can see how you work and can view you work environment in action. Thirdly, posting videos of the creative process, in other words you actually making a remix, composing music, or writing a song is another way to market your business. Here is an example of an individual doing this very thing. http://www.youtube.com/watch?v=KoOt1zvOYwQ

Though he’s doing simply for the love of it, he could actually use this to promote a business.